The App Store’s commerce and payments system was built to empower you to conveniently set up and sell your products and services at a global scale with 44 currencies across 175 storefronts. Meet with App Store experts about App Analytics Learn how to take action on insights from benchmarks You can test different elements of your product page to find out which resonate with people most, create additional product page versions to highlight specific features or content, get feedback on beta versions of your app, offer in‑app events to encourage engagement, and so much more. Review your new benchmark data, then leverage other tools in App Store Connect to improve conversion rates, proceeds, crash rates, and user retention.

Using industry-leading differential privacy techniques, peer group benchmarks provide relevant and actionable insights - all while keeping the performance of individual apps private. Apps are placed into groups based on their App Store category, business model, and download volume to ensure relevant comparisons. Peer group benchmarks provide powerful new insights across the customer journey, so you can better understand what works well for your app and find opportunities for improvement. Now you’ll have even more insights to help you identify growth opportunities. Starting today, you can put your app’s performance into context using peer group benchmarks, which compare your app’s performance to that of similar apps on the App Store. With metrics related to acquisition, usage, and monetization strategy, App Analytics enables you to monitor results in each stage of the customer lifecycle, from awareness to conversion and on to retention. App Analytics in App Store Connect is a helpful tool with a breadth of features to help you understand and improve how your app is performing on the App Store.

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